Panattoni to present a new industrial zone to Pilsen residents through augmented reality

The Czech premiere of an AR mobile app fully presenting the planned industrial park took place at the Borske terasy brownfield site in Pilsen. Everyone can try it out – all you have to do is install the app on your mobile phone or tablet via the QR code from a banner on the site, free of charge. Due to the 3D BIM model that Panattoni had created, you will be able to see a true to scale geolocated visualization of the new Pilsen Digital Park industrial zone. The app was created by AKULAR, a global platform for innovative visualization in augmented reality.

“The aim was to show the Pilsen residents what the new industrial zone will look like, while complying with government measures restricting crowding. We knew that there was a technical solution, yet we searched for a provider for quite a long time all over the world until we came across the AKULAR platform, which has Czech, Slovak and American roots and is a leader in visualizations of buildings and large spaces in augmented reality. I’m very pleased that we managed to follow up on last year’s virtual walk for the professional public in the Virtuplex lab in Prague and that from today virtually everyone can walk around our upcoming industrial zone,” says Pavel Sovička, Panattoni’s Managing Director for the Czech Republic and Slovakia.

Augmented reality (AR) is a concept that makes it possible to project a 3D model and its contents on a real location using a phone or tablet. “The task wasn’t easy. It required the use of the latest technology with the simplest possible user interface hiding the complexity. But the result is worth it. All you have to do now is download the Panattoni app from Google Play or AppStore, or scan the QR code on the banner, which will direct you to the app. After the app is open on your device, simply point the camera at the banner – behind the fence, a 3D model will come to life in real size and in its exact location. There is only one way to present such industrial zone more credibly – actually build it,” says Martin Rapos, CEO of the AKULAR platform.

The AKULAR platform is based on the US east coast. It has visualized the largest projects from the world’s leading developers – Crystal City for Amazon near the US Pentagon, key projects for Boston Properties and the Long Island City redevelopment on the east bank of Hudson. The platform has received several prestigious awards, including Builtworld’s top 50 Infrastructure tech for 2020.

The industrial zone developer Panattoni is a Czech pioneer in the use of modern presentation technologies. Last year, it prepared the Czech premiere of the presentation of the industrial zone using virtual reality in the Virtuplex lab in Prague.

The upcoming project Panattoni Pilsen Digital Park on Pilsen’s Bory terraces has been acquiring clearer contours. At the end of November, Panattoni filed an EIA notification for the first of the three planned halls, for which it found a potential client from circular economics with a high share of automation (development and production of 100% recyclable beverage packaging). The client is also looking for a location to open the European Development Centre that should be part of the production plant and intends to establish cooperation with the local university.

This client fully meets Panattoni’s intention to bring a production company with a large share of automation and advanced technologies to Pilsen. In addition, its automated operation will only be operated by the regular employees with high qualifications, without using agency staff. The transport generated by this project will be significantly lower than originally planned, both with regard to employees and freight. The building will only have 6 loading docks, although the original scope of the project envisaged up to 46.